June 6 isn’t just another Friday—it’s Flower Friday at Tri-Healthy. But this one hits a little different. Not only is it the weekly 20% off celebration of cannabis culture, it also marks a deeper legacy—a sea-soaked tradition that shaped the man behind it all: Paul, The Shellback.
Let’s roll it back. Way back. To the Equator.
What is a Shellback, Anyway?
In naval lore, a Shellback is a sailor who has crossed the Equator—a rite of passage rooted in saltwater ceremony and sailor superstition. But Paul didn’t just cross the Equator. He did it at the International Date Line, earning him the ultra-rare, highly-respected title of Golden Shellback.
Picture it: a line-crossing ceremony aboard a U.S. Navy vessel, Neptune’s court presiding over the transformation of lowly “Pollywogs” into full-fledged Shellbacks. It’s messy, bizarre, and full of laughter and bonding. And for Paul, it was a moment that stuck with him—enough to shape his personal brand, GBack Media (Golden Shellback Media), and his nickname ever since.
From Sea Legs to Smoky Buds
Paul took that experience—the camaraderie, the ceremony, the sense of initiation—and brought it to Tri-Healthy. That’s why every Friday is Flower Friday. It’s a little weekly ceremony of its own. A ritual, if you will. And instead of swabbing decks, we’re rolling joints and lighting up flower.
This week, Flower Friday falls on June 6, and we’re kicking things up with:
🌿 20% off all flower products
🇺🇸 10% off for Veterans (available year-round)
📦 Online orders ship fast—arriving in 2–4 business days
(Note: discounts cannot be stacked, but good vibes always can.)
Flower Worth Celebrating
Not sure where to start? Here’s a cheat sheet of what to snag:
Gush Mints (Indica) - a potent indica strain known for its sweet, creamy flavor and deeply calming effects. Perfect for evening relaxation or managing stress.
Mac 1 (Hybrid) - offers an energetic and euphoric head high that encourages creativity, followed by a gentle relaxation of the body.
Cereal Milk (Hybrid) - delivers a balanced experience, perfect for those looking to relax while staying engaged.
Coast Preroll Kim K's Butt (Hybrid) - offers a harmonious blend of relaxation and focus, perfect for unwinding or staying productive.
How to Join the Crew
🛒 Order Online – Skip the search party. Your flower will be on deck in 2–4 business days.
🏪 Visit Us In-Store – Whether you're near Ohio, Florida, or Tennessee, Tri-Healthy’s retail teams are ready to welcome you aboard.
This Friday, Be a Shellback
In the Navy, you earn your Shellback title through grit and waves. At Tri-Healthy, you earn it by taking care of yourself—mind, body, and spirit. This Flower Friday, raise a joint to traditions old and new.
Celebrate the seas. Celebrate the flower. And celebrate the Shellback behind it all.